Comparing Spoken Word And Onscreen Textual Mentions Of Trump's "When The Looting Starts The Shooting Starts" Tweet
Trump's "when The Looting Starts The Shooting Starts" tweet provoked national outrage, but as the timeline below shows it's spoken word duration (the percentage of daily airtime in which the phrase was uttered by the newsreaders and guests) on television news was relatively brief, with CNN mentioning it as much as MSNBC and Fox News combined.
Rather than reading the tweet outloud, television news might have instead chosen to simply display the tweet onscreen, which is tracked by the timeline below. Here CNN and MSNBC are almost identical while Fox News displayed it onscreen just slightly more than BBC News London. This reminds us how important it is to compare spoken word and onscreen text mentions of major news stories and that coverage may vary across the two display modalities.