The Fading Prominence Of “In This Together”

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The catchphrase “in this together” has emerged as one of the iconic statements of the Covid-19 era, intended to mean all of America must band together to accept the hardships of the economic shutdown and social distancing, while at the same time criticized as papering over the sharply disparate economic impacts the shutdown has had on Americans.

The timeline below shows global online news coverage mentioning the phrase as monitored by the GDELT Project. The phrase appears to have begun entering the public lexicon in early March but sprang to prominence on March 12, peaked on March 18 and has steadily declined through the middle of this month, since which it has leveled off at half its March 12th levels.

See the Live Version of the graph below.