Use of E-Cigarettes (Vaporizers) Among Adults in Great Britain

Summary of Study

Bottom Line: This report reveals the results of the Action on Smoking and Health Smokefree surveys on the use of e-cigarettes among adults in Great Britain. It asks about users' awareness of and attitudes toward e-cigarettes and finds that use is becoming more popular among smokers looking to quit, with just a tiny portion of users coming from never smokers.

Smoking prevalence among adults aged 18 and over in England declined by 5.4 percentage points from 2011 to 2018. In 2011 19.8% of adults smoked, falling to 14.9% in 2017 and to 14.4% in 2018. There's a clear association between changes in population rates of quitting smoking and the prevalence of e-cigarette use after adjusting statistically for a range of potential confounding factors.

E-cigarette use in Britain continues to grow, with 7.1% of the population currently vaping, half of whom are ex-smokers -- a proportion that's been growing. The proportion of vapers who also smoke (known as duel-users) continues to decline. Roughly one-third of adults have tried vaping. And less than one percent of never smokers are current vapers.

The main reasons ex-smokers give for using e-cigarettes is to help them quit smoking or avoid relapse. The main reason given by current smokers for using e-cigarettes is to "cut down" followed by "to save money compared to smoking." For most e-cigarette users, improving their health is their number one reason for vaping. Among all users, 60% agree that “health is my number one reason for taking up e-cigarettes."

The proportion of smokers correctly believing vaping is less harmful than smoking has fallen from just over half last year, to just under half this year. The most accurate perceptions of harm are among ex-smokers who currently vape, with 83% thinking they are less or a lot less harmful than smoking.

Roughly two-thirds of current vapers using nicotine were using e-liquids of a strength of 1-12 mg/ml, and approximately one-quarter were using 13-20 mg/ml (20mg/ml is the legal limit). Half of all vapers say that they use the same strength e-liquid as when they first started vaping, while 39% have decreased the strength and only 9% have increased the strength over time.

Read the full study here

Feature Charticle

Main Reason Current E-Cigarette Users Are Using An E-Cigarette

ASH

Findings:

  • The main reasons ex-smokers give for using e-cigarettes is to help them quit smoking or avoid relapse. 
  • The main reason given by current smokers for using e-cigarettes is to cut down followed by to save money compared to smoking. 
  • For most e-cigarette users, improving their health is their number one reason for vaping. 
  • E-cigarette use is becoming more popular among smokers looking to quit, with just a tiny portion of users coming from never smokers. 

Read the full study HERE